# Petrex

> Petrex is a metaverse and gaming marketing studio creating branded worlds, activations, characters and avatar items. Its public case studies describe credited contributions to Roblox campaigns.

Case studies identify Petrex's contribution and collaborators. Campaign coverage is distinct from reporting that names Petrex. Published examples do not establish exclusive ownership of an entire campaign or guaranteed results.

## Company and services
- [Petrex](https://petrex.io/)
- [Roblox marketing for brands](https://petrex.io/services/roblox-marketing)
- [Start a project](https://petrex.io/start)

## Credited work
- [Strawberry Shortcake × Cake Off](https://petrex.io/work/strawberry-shortcake-cake-off): Roblox-ready 3D models of Strawberry Shortcake, Orange Blossom, Raspberry Tart, Lemon Meringue and Blueberry Muffin, plus the avatar items players collect.
- [Jurassic World Rebirth × Chained](https://petrex.io/work/jurassic-world): Island cliff environments, a Quetzalcoatlus encounter, three helper characters, purchasable chain designs and themed props for the Chained integration.
- [BANGERS! chips](https://petrex.io/work/bangers-chips): Environment art, specialised art, character art and six 3D packshots.
- [Ninjombie](https://petrex.io/work/ninjombies): Character art for five Ninjombie warrior character sets.
- [Catch the Drop](https://petrex.io/work/samsung-galaxy-store): Campaign strategy and creative direction, original 3D environment creation and revisions, thumbnail creative, marketing and influencer campaigns, including Limited UGC recommendations and campaign consultation.

## Planning guides
- [Metaverse marketing: formats, examples and measurement](https://petrex.io/resources/metaverse-marketing/index.md): Learn how brands use playable worlds, game integrations and avatar items, with credited Roblox examples and a practical campaign planning framework.
- [Plan a gaming brand activation: brief checklist](https://petrex.io/resources/planning-a-brand-activation/index.md): Scope your gaming activation with a clear objective, player moment, platform, approvals and reporting plan.
- [Branded world, game integration or avatar UGC?](https://petrex.io/resources/choosing-your-game-format/index.md): Compare activation formats by audience fit, control, distribution and operations, with examples from Petrex's Roblox work.
- [Measure a gaming activation: visits, completion and return](https://petrex.io/resources/measuring-player-engagement/index.md): Define player actions, event triggers and denominators before launch. Separate visits from campaign outcomes in your reporting brief.

## Independent coverage naming Petrex
- [Startup Daily: OpenAI has handed out $5.5 million in startup credits in just 9 months](https://www.startupdaily.net/topic/artificial-intelligence-machine-learning/openai-issues-5-5-million-in-startup-ai-credits/): OpenAI Sydney Founder Day; Petrex founder Peter Starodubtsev
- [SmartCompany: OpenAI equips Aussie SMEs with $5.5 million in startup credits for AI use](https://www.smartcompany.com.au/artificial-intelligence/openai-australian-businesses-5-5-million-startup-credits-ai-use/): OpenAI Sydney Founder Day; Petrex founder Peter Starodubtsev
- [Dynamic Business: Two Sydney teenagers are building AI startups before they finish school](https://dynamicbusiness.com/topics/news/two-sydney-teenagers-are-building-ai-startups-before-they-finish-school.html): OpenAI Sydney Founder Day; Petrex founder Peter Starodubtsev
- [CFOtech Australia: OpenAI gives AUD $5.5m credits to Australian founders](https://cfotech.com.au/story/openai-gives-aud-5-5m-credits-to-australian-founders): OpenAI Sydney Founder Day; Petrex founder Peter Starodubtsev
- [ITWire: OpenAI Backs Australian Founders with More Than A$5.5 Million in Startup Credits](https://itwire.com/business-it-news/data/openai-backs-australian-founders-with-more-than-a-5-5-million-in-startup-credits): OpenAI Sydney Founder Day; Petrex founder Peter Starodubtsev
- [Roblox: Roblox 2025 Australia Economic Impact Report](https://about.roblox.com/pdf/2025-australia-economic-impact-report): Creator spotlight: Peter Starodubtsev, Petrex

## Optional
- [Press and campaign coverage](https://petrex.io/press)
- [Privacy policy](https://petrex.io/privacy)
- [Terms](https://petrex.io/terms)