Jurassic World Rebirth × Chained

Cliffs, a Quetzalcoatlus and amber for Jurassic World Rebirth in Chained.

In-game visual assets for the Chained integration of Universal Pictures’ Roblox campaign for Jurassic World Rebirth.

Roblox
2025
Environment art · Characters · Props

At a glance

IP owner: Universal Pictures (NBCUniversal)
Partner: The Chained team
Game: Chained
Platform: Roblox
Year: 2025
Category: Brand activation

Petrex madeIsland cliff environments, a Quetzalcoatlus encounter, three helper characters, purchasable chain designs and themed props for the Chained integration.

The brief

Jurassic World Rebirth, inside a Roblox game.

Universal Pictures ran a Roblox campaign for Jurassic World Rebirth, which opened in cinemas in July 2025. Part of it took place inside Chained, a Roblox game made by the Chained team.

That integration needed Jurassic World art made for Chained.

Detail of the Chained key art: a flying reptile over the island cliffs. — Chained key art for the Jurassic World Rebirth campaign.

The idea

Jurassic World art for someone else’s game.

Chained belongs to the Chained team. Petrex made the Jurassic World pieces that went into it, from the cliffs players see to the chain designs they could buy.

Detail of the Chained key art: two Roblox avatars on a cliff, chained together. — Chained key art for the Jurassic World Rebirth campaign.

What we built

Cliffs, a creature, three helpers, chains and props.

Island cliffsCliff environments for the island setting.
Quetzalcoatlus encounterThe creature for an in-game Quetzalcoatlus encounter.
Helper charactersThe Mission Specialist, the Paleontologist and the Fixer.
Chain designsPurchasable chain designs for the campaign.
Themed propsAn amber-trapped mosquito, a Mayan statue and carvings.

In the game

Inside Chained, on Roblox.

The integration ran inside Chained as part of Universal Pictures’ campaign for Jurassic World Rebirth.

Play Chained on Roblox

Chained key art for Jurassic World Rebirth: two Roblox avatars chained together on a cliff, with flying reptiles overhead. — Chained key art for the Jurassic World Rebirth campaign.

Outcome

Reported results.

Figures from Petrex’s campaign report for the Jurassic World Rebirth campaign, June-July 2025.

Quest completions: 84,317; Window: Jurassic World Rebirth campaign, June-July 2025
Source: Petrex campaign report
Limited UGC items claimed: 50,000; Window: Jurassic World Rebirth campaign, June-July 2025
Source: Petrex campaign report

Credits

Who did what.

Campaign: Universal Pictures
Game: Chained, by the Chained team
In-game art: Petrex

Jurassic World Rebirth is a Universal Pictures film. Universal Pictures is part of NBCUniversal.

Deep dive

The whole case, piece by piece.

What players posted, the brief, everything Petrex made and the source behind every number. Jump to any part or keep scrolling.

Jurassic World Rebirth × Chained · Brand activation · The Chained team · Roblox · 2025

01Players and creators

From small channels to big ones.

Each video sits on a rung for the size of the channel that posted it. Pick a rung to look closer.

Reach ladder · 13–28 June 2025

59 public videos about Jurassic World Rebirth × Chained from 51 channels, by the size of the channel. One dot per video.

videos from 3 channels with 1M+ followers.

These videos are counted here and not shown by name.

As of 7 October 2026. Public YouTube counts, a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.

02Players and creators

When the videos landed.

One cell per period of the campaign, quiet stretches included. Hover a cell for its numbers.

Videos per day · 13–28 June 2025

The busiest day was 14 Jun 2025, with 29 videos.

59 public videos about Jurassic World Rebirth × Chained, placed by the day they were posted. The upper cell counts videos; the lower cell adds up their views.

Videos029 in 14 Jun 2025

Views0223k in 14 Jun 2025

Each row is shaded on its own scale, from zero to its busiest day.

Table view

Videos and views per day, 13–28 June 2025
Day	Videos	Views
13 Jun 2025	1	7,165
14 Jun 2025	29	222,721
15 Jun 2025	15	140,038
16 Jun 2025	2	2,620
17 Jun 2025	3	332
18 Jun 2025	1	131
19 Jun 2025	1	10
20 Jun 2025	0	0
21 Jun 2025	1	21
22 Jun 2025	1	212
23 Jun 2025	0	0
24 Jun 2025	0	0
25 Jun 2025	2	40
26 Jun 2025	0	0
27 Jun 2025	1	1,444
28 Jun 2025	2	263

As of 7 October 2026. Public YouTube counts, a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.

03Players and creators

Every video, counted.

One tile per video, in the order they were posted, coloured by the size of the channel.

Counted tiles · 13–28 June 2025

59 tiles, one for each public video about Jurassic World Rebirth × Chained, in the order they were posted. The colour is the size of the channel that posted it.

13 Jun 2025 to 14 Jun 2025

14 Jun 2025 to 15 Jun 2025

15 Jun 2025 to 28 Jun 2025

Table view

Counted videos by channel size
Followers	Videos	Channels	Views
0–1k	12	12	1,544
1k–10k	16	14	8,439
10k–100k	19	14	69,654
100k–1M	9	8	108,156
1M+	3	3	187,204

As of 7 October 2026. Public YouTube counts, a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.

04The brief

The brief, on one page.

Whose IP it is, where it ran, who we worked with and what they asked for.

The brief

Jurassic World Rebirth × Chained

2025

The IP: Jurassic World Rebirth · Universal Pictures (NBCUniversal)
The game: Chained · on Roblox
The partner: The Chained team
The ask: Jurassic World art made for Chained.

05What we made

What we made, labelled.

One frame, with each thing Petrex made named on it. Hover a label to find it.

Environment

Creature

Quetzalcoatlus encounterNot in this frame

Characters

Mission SpecialistNot in this frame
PaleontologistNot in this frame
FixerNot in this frame

Store

Chain designsNot in this frame

Props

Amber-trapped mosquitoNot in this frame
Mayan statue and carvingsNot in this frame

06The numbers

The numbers, with their sources.

Every figure on this case, with where it came from and the period it covers.

Jurassic World Rebirth × Chained

Reported results

Quest completions: 84,317^*
Limited UGC items claimed: 50,000^*

Source: Petrex campaign report. Window: Jurassic World Rebirth campaign, June-July 2025.

Public videos about Jurassic World Rebirth × Chained

Videos posted: 59^†
Channels that posted them: 51^†
Combined views: 374,997^†
Likes on those videos: 11,280^†

As of 7 October 2026. Public YouTube counts, 13–28 June 2025: a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.

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