Samsung Galaxy Store × Catch the Drop

Strategy, creative direction and marketing for the Samsung Galaxy Store’s Roblox game.

Strategy, creative direction, marketing, influencer campaigns and map art by Petrex. Developed by MetaMate for Samsung Galaxy Store.

Roblox
2026
Strategy · Creative direction · Marketing · Influencer campaigns · Map art

Start a project Play Catch the Drop! - Win the Runway on Roblox

At a glance

Partner: MetaMate
Game: Catch the Drop! - Win the Runway
Platform: Roblox
Year: 2026
Category: Brand activation

Petrex madeThe strategy, creative direction, marketing, influencer campaigns and map art for Catch the Drop. MetaMate developed the game.

The brief

A Roblox launch for the Samsung Galaxy Store.

The Samsung Galaxy Store launched Catch the Drop! - Win the Runway on Roblox, a game developed by MetaMate. The launch was forecast at 500K engagements.

Petrex set the strategy and the creative direction, and ran the marketing.

Catch the Drop thumbnail: two Roblox avatars pass a green beanie on a runway under the words Create your fit, with the Samsung Galaxy Store icon above them. — An approved thumbnail for Catch the Drop.

The idea

A runway, and fashion to grab.

Petrex created the game’s creative direction. Players race down a runway through a futuristic city, grab fashion drops and claim free UGC.

Catch the Drop promo art: avatars in a frog hoodie, a space helmet and a black-and-gold jacket run out of a shopping-bag arch as clothes fly overhead. — Promo art for Catch the Drop.

What we built

Strategy, map art, thumbnails and campaigns.

Petrex went through more than 500 thumbnail concepts to reach the approved set. These are some of the approved ones.

StrategyThe whole strategy for the Samsung Galaxy Store’s Roblox launch.
Creative directionPetrex created the game’s creative direction and consulted on all of it.
Map artAll of the art for the game’s map.
ThumbnailsMore than 500 thumbnail concepts, narrowed to the approved set.
Influencer campaignsEvery influencer campaign for the launch.
MarketingAll of the game’s marketing.

From the build

Catch the Drop thumbnail: black wings behind the words Free UGC and a Claim button, seen between a player’s hands.

Catch the Drop thumbnail: a player’s hands reach for a glowing ramen cup on the runway, under the words Grab the power!

In the game

Catch the Drop! - Win the Runway, on Roblox.

Players buy and equip clothes to earn cash, expand a showroom and grab shopping bags from each other. Every 15 minutes, a one-minute Galaxy Store Time drops coin boxes and raises the odds of rare items.

Play Catch the Drop! - Win the Runway on Roblox

Promo art for Catch the Drop.

Outcome

About four times the forecast.

The launch was forecast at 500K engagements. Roblox counts more than 2M visits to the game, about four times that. After the Roblox numbers come MetaMate’s own figures from day 4, as MetaMate reported them.

Visits against the 500K forecast: About 4x; Window: Launch to 7 October 2026
Source: Owner-reported forecast against Roblox visits
Visits on Roblox: 2M+; Window: Launch to 7 October 2026
Source: Roblox, live
Player votes that are likes: 92%; Window: Launch to 7 October 2026
Source: Roblox, live

Partner context · Catch the Drop’s figures

Catch the Drop’s audience

MetaMate-reported. MetaMate published these figures in its case study, four days after launch.

Peak concurrent players: 1,614; Window: Day 4 after launch
Source: MetaMate case study
Visits: 500K; Window: Day 4 after launch
Source: MetaMate case study
UGC items given out in two hours: 3,000; Window: Day 4 after launch
Source: MetaMate case study
Like ratio: 86.7%; Window: Day 4 after launch
Source: MetaMate case study

Credits

Who did what.

Client: Samsung Galaxy Store
Developer: MetaMate
Game: Catch the Drop! - Win the Runway
Strategy, creative direction, marketing, influencer campaigns and map art: Petrex

Samsung and Samsung Galaxy Store are trademarks of Samsung Electronics. MetaMate developed Catch the Drop! - Win the Runway.

Deep dive

The whole case, piece by piece.

What players posted, the brief, everything Petrex made and the source behind every number. Jump to any part or keep scrolling.

Samsung Galaxy Store × Catch the Drop · Brand activation · MetaMate · Roblox · 2026

01Players and creators

From small channels to big ones.

Each video sits on a rung for the size of the channel that posted it. Pick a rung to look closer.

Reach ladder · 10–30 April 2026

51 public videos about Catch the Drop! Win the Runway from 32 channels, by the size of the channel. One dot per video.

videos from 5 channels with 100k–1M followers.

These videos are counted here and not shown by name.

As of 7 October 2026. Public YouTube counts, a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.

02Players and creators

When the videos landed.

One cell per period of the campaign, quiet stretches included. Hover a cell for its numbers.

Videos per day · 10–30 April 2026

The busiest day was 10 Apr 2026, with 20 videos.

51 public videos about Catch the Drop! Win the Runway, placed by the day they were posted. The upper cell counts videos; the lower cell adds up their views.

Videos020 in 10 Apr 2026

Views048k in 10 Apr 2026

Each row is shaded on its own scale, from zero to its busiest day.

Table view

Videos and views per day, 10–30 April 2026
Day	Videos	Views
10 Apr 2026	20	47,845
11 Apr 2026	6	4,026
12 Apr 2026	2	210
13 Apr 2026	1	86
14 Apr 2026	1	52
15 Apr 2026	2	179
16 Apr 2026	0	0
17 Apr 2026	12	17,361
18 Apr 2026	6	8,484
19 Apr 2026	0	0
20 Apr 2026	0	0
21 Apr 2026	0	0
22 Apr 2026	0	0
23 Apr 2026	0	0
24 Apr 2026	0	0
25 Apr 2026	0	0
26 Apr 2026	0	0
27 Apr 2026	0	0
28 Apr 2026	0	0
29 Apr 2026	0	0
30 Apr 2026	1	1,344

As of 7 October 2026. Public YouTube counts, a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.

03Players and creators

Every video, counted.

One tile per video, in the order they were posted, coloured by the size of the channel.

Counted tiles · 10–30 April 2026

51 tiles, one for each public video about Catch the Drop! Win the Runway, in the order they were posted. The colour is the size of the channel that posted it.

10 Apr 2026 to 10 Apr 2026

11 Apr 2026 to 17 Apr 2026

17 Apr 2026 to 30 Apr 2026

Table view

Counted videos by channel size
Followers	Videos	Channels	Views
0–1k	4	4	512
1k–10k	19	7	3,992
10k–100k	23	16	48,550
100k–1M	5	5	26,533
1M+	0	0	0

As of 7 October 2026. Public YouTube counts, a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.

04The brief

The brief, on one page.

Whose IP it is, where it ran, who we worked with and what they asked for.

The brief

Samsung Galaxy Store × Catch the Drop

2026

The IP: Samsung Galaxy Store
The game: Catch the Drop! - Win the Runway · on Roblox
The partner: MetaMate
The ask: Strategy, creative direction and marketing for the Samsung Galaxy Store’s Roblox launch, forecast at 500K engagements.

05What we made

More than 500 concepts, one approved set.

The approved thumbnails beside a sample of the concepts that were not picked. Hover one to light its series; click it to look closer.

500+^*thumbnail conceptsOwner-reported
36not picked, shown in the pileThumbnail concepts
28approved, every one shownApproved thumbnails

Not picked

Approved

Petrex thumbnails for Catch the Drop! - Win the Runway, made for the Samsung Galaxy Store launch.

Owner-reported: the count of every concept made. The pile is a sample of the ones not picked; the sheet holds every approved thumbnail.

06What we made

From the brief to launch.

What Petrex made, as stops on one arrow. Hover a stop to see it, click to open it.

The briefA Roblox launch for the Samsung Galaxy Store.

Launch on Roblox2M+ visits, about 4x the 500K-engagement forecast.

Numbered in case-index order. No production dates are confirmed, so this is not a schedule.

07What we made

Picked, beside a concept that was not.

Every column shows the same views, so the differences stand out. Click a cell to look closer.

Approved, beside a concept that was not

Runway fits

Free UGC

Bunny suit

Ramen

Banana suit

Fries and burger

Approved

Not picked

08The numbers

The numbers, with their sources.

Every figure on this case, with where it came from and the period it covers.

Samsung Galaxy Store × Catch the Drop

Reported results

Visits against the 500K forecast: About 4x^*
Visits on Roblox: 2M+^*
Player votes that are likes: 92%^*

Source: Owner-reported forecast against Roblox visits; Roblox, live. Window: Launch to 7 October 2026.

Catch the Drop’s audience

Peak concurrent players: 1,614^†
Visits: 500K^†
UGC items given out in two hours: 3,000^†
Like ratio: 86.7%^†

MetaMate-reported. MetaMate published these figures in its case study, four days after launch. Read the source

Public videos about Catch the Drop! Win the Runway

Videos posted: 51^‡
Channels that posted them: 32^‡
Combined views: 79,587^‡
Likes on those videos: 2,534^‡

As of 7 October 2026. Public YouTube counts, 10–30 April 2026: a floor, not a census. Combined views of these videos. Not unique players and not Petrex reach.

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