Roblox marketing agency and brand activations

Plan a Roblox brand activation with a clear delivery scope

Petrex works on the campaign idea, creative production and marketing that connect a brand to play. The scope can include strategy, creative direction, influencer campaigns, environment art, characters and avatar UGC. Agree the deliverables and partner responsibilities against your brief before production begins. Compare metaverse marketing formats

A branded game, an integration in an existing experience and a wearable item need different production arrangements. If the brief includes game development, name the development partner, publishing owner and live operations team. Petrex's Samsung case credits MetaMate as the developer; the Strawberry Shortcake and Jurassic examples show specific art contributions to partner-owned games.

Roblox marketing strategy, creative and influencer campaigns

Start with the audience, the campaign objective and the moment players should remember. Scope the concept, player journey, creative direction and launch assets together. For influencer activity, agree the creator brief, approvals, disclosures, publication plan and reporting access. Views of creator content and visits to the game are separate measures.

Plan platform advertising, creator content, existing-game placement and owned campaign channels as separate routes into the experience. Give each route a budget owner and reporting source. Roblox documents Home and Search placements separately from immersive ads, so confirm the available format before promising media. Read Roblox advertising documentation · Build the player-engagement measurement brief

Case study · Catch the DropPetrex’s strategy, creative direction and commissioned campaigns for Catch the Drop.For Samsung Galaxy Store's Catch the Drop, Petrex contributed strategy, creative direction, marketing, influencer campaigns and map art. MetaMate developed the game.Read the case

Characters and avatar UGC

Bring an IP's cast and visual identity into Roblox through game-ready characters and wearable items. Define the asset list, technical requirements, review stages and delivery files with the game or publishing partner. Item availability, claim mechanics and publishing responsibilities belong in the scope alongside the art.

Case study · Strawberry Shortcake × Cake OffFive Strawberry Shortcake characters and a run of avatar items for Roblox.Through Basket Entertainment, Petrex made Strawberry Shortcake characters and avatar UGC for collaborations including Cake Off. Strawberry Shortcake © Shortcake IP Holdings.Read the case

Environment and integration art

An existing game's mechanics and technical constraints shape the art brief. Agree where the assets appear, how they support the activity and who integrates them. Petrex's Jurassic World Rebirth work for Chained included island cliffs, a Quetzalcoatlus encounter, helper characters, chain designs and themed props.

Case study · Jurassic World Rebirth × ChainedCliffs, a Quetzalcoatlus and amber for Jurassic World Rebirth in Chained.Petrex made in-game visual assets for the Jurassic World Rebirth integration. The Chained team made the game; Universal Pictures ran the film campaign.Read the case

From campaign brief to an agreed production plan

1. 1Bring the briefShare the audience, objective, launch window, available budget, brand assets and open questions. Identify the IP and legal approvers.
2. 2Choose the formatDecide whether the idea needs a branded Roblox game, an existing-game integration or avatar UGC. Check audience fit and the route by which players will discover it.
3. 3Agree the scope and creditsDefine Petrex's deliverables, development and publishing responsibilities, asset rights, review points and acceptance criteria.
4. 4Plan launch and reportingAgree campaign channels, event definitions, reporting access and the handover or update plan. Test the player journey and available measures before release.

Questions before commissioning

Do we need a new Roblox game?

That depends on the campaign. An existing-game integration can suit a brand moment that fits the partner's audience and mechanics. A dedicated game needs a reason to visit and a plan for ongoing operation. Character or avatar UGC production may support either format.

What affects the scope and quote?

The format, asset count, gameplay requirements, approval chain, launch channels and support plan affect the work. Separate platform advertising spend, creator costs, game-partner fees and art or production work in the budget. Bring a range and launch window so the team can discuss a viable scope. The case examples do not establish a standard price or delivery timeframe.

Can you work with our game studio or agency?

Petrex's credited projects include work alongside MetaMate and through Basket Entertainment, plus art inside Chained. Share your team's responsibilities so the brief can identify the contribution needed and the handover requirements.

How should we measure the activation?

Choose measures tied to the player action: participation, quest completion, return visits or item use where data is available. Agree the source, time window and denominator with the game owner. Keep paid impressions, creator video views, game visits and campaign outcomes separate.