Hide and Paint, play on Roblox (opens in a new tab)
- Peak
- 7.2k players
- Owner-reported peak
- Visits
- 12,527,124
Petrex game · past hit
Metaverse marketing agency
Make your brand worth playing.
Metaverse marketing built around play: strategy, brand activations and game-ready art, with credited Roblox work.
Brands and studios we’ve made work for
Selected work
Brands, made playable.
Characters, environments and in-game art for brand activations on Roblox.
See all work
Five Strawberry Shortcake characters and a run of avatar items for Roblox.
Cake Off · Through Basket EntertainmentCharacters & UGCView case
Cliffs, a Quetzalcoatlus and amber for Jurassic World Rebirth in Chained.
Universal Pictures · Inside ChainedBrand activationView case
Environment art, characters and 3D packshots for BANGERS! on Roblox.
BANGERS! · Through Basket EntertainmentBrand activationView case
Five Ninjombie warrior character sets for Roblox.
MGA Entertainment · Inside Reborn as SwordsmanCharacters & UGCView case
Petrex’s strategy, creative direction and commissioned campaigns for Catch the Drop.
Commissioned by MetaMate · Campaign brand: Samsung Galaxy StoreBrand activationView case
Ways to work together
Pick the part you need.
Bring us in for one discipline or the whole experience.
Tell us what you needCampaign strategy and creative direction shaped around your audience and the player moment.
Roblox environment art and integration assets, with game development responsibilities agreed for each brief.
Roblox-ready characters, avatar UGC and packshots, with the IP owner's approval built into the brief.
Campaign marketing, influencer activity and new creative for the next launch beat.
Who’s playing?Roblox, Fortnite or VRChat?What do players take home?When is the launch beat?Planning a campaign? Explore our Roblox marketing services or read the metaverse marketing guide for formats, examples and measurement.
Featured in
Coverage of Petrex, and of the games and brand partnerships we worked on. All press and news
Live on Roblox
The games our work lives in
Games we run, and games other studios run with our work inside. Every number comes from Roblox.
- visits across the partner studios' games we bring brands into
- 5.3B+
- Visits to games we built, directed or marketed
- 14.7M+
Catch the Drop, case study
- Visits
- 2,069,227
Strategy, direction, marketing, map artSearch for Animals, play on Roblox (opens in a new tab)
- Peak
- 400+ players
- Owner-reported peak
- Visits
- 59,863
Petrex game · past hit- Petrex game · past hit
The studio
Brands bring the idea. We make it work inside the game.
Petrex is a metaverse marketing studio, founded in 2024. We make the characters, environments, avatar items and packshots players see, often alongside the studios that run the games.
- visits across the partner studios' games we bring brands into
- 5.3B+
- visits to Roblox games Petrex built, directed or marketed
- 14.7M+
- views on creator videos about our campaigns
- 1M+
- quest completions in the Jurassic World Rebirth integration
- 84K+
Sources: Roblox, as of 7 Oct 2026 · Roblox, live as of 8 Oct 2026 · Creator videos as of 7 Oct 2026 · Petrex campaign report.
Orange Blossom 
BANGERS! Paradise 
BANGERS! Barbeque Energy Chips 
Raspberry Tart
Start a project
Tell us what you want players to feel.
Share the brand, timing and platform you have in mind. We’ll take it from there.
sales@petrex.io