Guides · For brand and agency teams
Plan the right game before you start making it.
Practical guides for the decisions that shape a branded game project: the brief, the format and the measurement plan. Each one includes a checklist you can take into your next meeting.
Start hereBrand guide3 min readYour first gaming activation, scoped.
The decisions to make before commissioning a branded experience.Read the guide
Format guide3 min readA world, an integration, or an item?
Choose a format around the job your campaign needs to do.Read the guide
Measurement guide3 min readWhat should you measure after launch?
Build the reporting brief before the first player arrives.Read the guide
Plan it with Petrex
Have a launch, partnership or early idea to shape?
Bring us the brief. Petrex takes branded experiences from first idea to launch on Roblox, Fortnite and VRChat.